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ROOTS X WINGS
August 19, 2022 - August 22, 2022€2495
be attractive for everyone?
design for a rural future?
ROOTS X WINGS
Does future mean city life? While our cities grow bigger and bigger and people struggle for space and affordable living, rural areas are suffering from depopulation and overaging. For years Italy has been searching for solutions to repopulate villages, even selling houses for 1€ and paying people to move. Nevertheless living a rural life seems to get less and less attractive because of missing infrastructure, cultural offers and lack of jobs. On the other hand many people long for more personal space, a closer connection to nature and stronger communities, thus being open to rural life qualities but not without decent job opportunities. All over Europe rural lighthouse projects pop up, but mostly for very limited and homogenic target groups.
How can rural life be attractive for everyone not just certain artists and independet knowledge workers? Which concepts and opportunities do we need to attract diverse people to embrace rural life fully? How can we establish companies in rural enviroments?
In the ROOTS X WINGS Workshop in Pescina, Abruzzo we explore and create rural future sceanrios as an alternative to the megacity narrative. In an innovative ideation process we co-create bold ideas for a rural future from diverse perspectives.
The ancient village of Pescina, in the heart of Abbruzzo, serves as a great example for a grown village communitiy with a lot of potential for rejuvenation and honoring tradition. The village invites us to explore and build a place for future proof ideas and for implementing innovative concepts.
We are starting a wholistic, courageous but respectful quest for the most attractive and future proof Pescina by applying creative and innovative methodologies like Design Thinking, Speculative Design, Storytelling and Scenario Building with experienced experts.
Be part of 4 days of immersion, ideation and prototyping in one of the most beautiful but unknown areas of Italy, getting to know the inhabitants, enjoying Italian specialties and spending time on the piazza. For ages the Italian way of life, the dolce vita, is admired. We want to embrace the dolce vita and add future proof elements.
The ROOTS X WINGS Workshop will be the beginning of a longer innovation process to make Pescina the most attractive village in Italy. You are warmly invited to be part of further projects and workshops. Most importantly the Workshop equips you with experience and tools to start your own future process in your own organisation.
- Work in diverse small teams in The Centro Studi buildings
- Application of Design Thinking, Speculative Design, Storytelling and Scenario Building methodologies
- Facilitated workshop sessions
- Interdisciplinary expert inputs
- Excursions around Pescina (Aielli)
- Guided learning process
- Transfer session for own projects
- Integration of regional expertise
- Regional and self-cooked food and drinks
Work in multi- and
Creation of future scenarios oF rural living and working
Application of innovative methodologies like Design Thinking and Speculative Design
Holistic future-oriented problem solving and prototyping
diverse stakeholders in
Transfer of process and methodologies into your own organization
What will you take back to your business?
GUIDED SAFARI THROUGH THE FUTURE JUNGLE
COURAGE IS THE JUMP TO THE UNKNOWN ISLAND
APPROACH TO SEE 360°
Learn how to co-create by applying well-tested tools.
No more departmental thinking-everyone is a leader - free the creative potential of employees.
Unite behind a common goal in a fast changing and complex world by leading with desirable narratives.
Learn how to understand a problem before you start solving it.
Who should attend
- CEO and CO of all industries
- Creative industries
- New Work enthusiasts
- Innovation manager
- HR executives from all industries
Get your ticket
Please be aware that the number of participants for the workshop is limited to 20.
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- August 19, 2022
- August 22, 2022