Past Events

WORKSHOP INFO TEXT
here are many innovation techniques - but which
ones are suitable for which application? In the Innovation
Strategies seminar, we show you how
you can combine Design Thinking, Lean StartUp
and Prototyping and some other innovation methods
in such a way that you quickly come up
with amazingly new ideas in a structured process.
This knowledge will always and everywhere help
you to be creative at the touch of a button - we
use it practically in the seminar and practice a
service design process from brainstorming to a
feasibility check.
Especially important: Using the right tools to recognize
potential in crazy ideas and to forge
real concepts, methodically confronting doubts
and resistance and allowing the most innovative
approaches to survive!
The innovation guide, which you will get to know
in the seminar, can be used in-house for innovation
sessions.
How does a new idea become a meaningful innovation?
Whether digital service, analogue product or
everything in common - companies are really innovative
when they solve real problems of their
customers. In order to develop accurately features
that are really useful for customers, fascinate
them and bind them in the long term, it needs a
good plan. A well-thought-out innovation methodology
helps to expose creative potential and to
find surprising solutions.
Sounds complex, but it becomes easy when you
have worked intensively on the customer‘s „pain
points“ - the points of friction where a problem is
burning under his nails and he is on his own in search
of help.
How to find, generalize and use these sensitive
places as a basis for solutions can be learned in
this seminar!